social media presence but you’re also juggling full-time studies or a job – or both,
even – it can be hard to find the time. This is where scheduling tools become
your best friend.
First, I’ll talk about what tools are
an option to schedule the post. You create a new post but instead of uploading
it there and then, you just find the option to schedule instead.
advance – the option comes up when you go to upload a new video. Click where it
says ‘Public’ on the upload and choose ‘Schedule’ instead. If you’re having
trouble working it out, there are tons of guides on Google that will walk you
and neither is Instagram. You need to use a third-party program. My favourites
– the free version gives you all you need. I did pay
for more features for a few months but found I didn’t really need any of them. You
can add several platforms – including Facebook and Twitter, and there’s a
link-shortener built in. The only thing I’ll say is that the times for
scheduling are every five minutes. (More on this later.)
– with the free version, you’re limited to something
like ten posts at a time, and two platforms. I do really like it though, because
you can set up your schedule in one tab, and then you just add content to your
queue, which means that whenever you schedule new content you just add that
content and don’t have to choose a time to post it. It’ll use your set schedule
– obviously only works for Twitter, but ticks all
the boxes. User-friendly, lets you schedule at any time you want, and you can
also use TweetDeck to keep tabs on a particular hashtag, or just your timeline
– app, for use with Instagram. You can only
schedule posts up to three days in advance and only one post per day in the
free version, but I like it.
– also an app for Instagram. Now this lets you schedule
more than one post per day and more than three days in advance, even free – but
it doesn’t post to Instagram automatically as Bettr does. Instead the app sends
you a notification, and you have to click through to say ‘yes post this on my
Instagram,’ and ‘yes, allow this app to post on Instagram’. It’s okay, but to
be honest the drafts in Instagram are a better way of doing it. Speaking of
as drafts – not so much a tool as a feature on basically
everything. I only really use this for Instagram, though. I’ll upload photos,
edit them, create a caption – and then go back out and save as a draft to post
lets you post at five minute intervals, I’ll explain why this is something I
don’t like as much about it.
like you’ve actually posted it than a post at 10.30am, which looks more
automated and scheduled. Now this really isn’t a big deal, but if all of your
Tweets go out at 10.30am, 4.00pm, and 6.45pm, every day, and that’s all you
post, it starts to give you away. At the very least, change up which times you
post every day.
The next part of this post is going to
address exactly why you should be using scheduling tools, and how they will
help to boost your social media presence.
at the start of this post: they help you maintain a presence even when you’re
too busy to post.
easier. For instance, I schedule Writing Wednesday posts for 10am on a
Wednesday morning. This is way easier than sitting at my computer waiting for
it to turn 10am and then hitting ‘upload’. If you have a blog series, it’ll
help you be consistent.
like vlogs and blog posts for months in advance. If you’ve got a free weekend
and manage to knock out ten blog posts, you can set them up as scheduled posts
over the next few months there and then. Which means you’re not at risk of forgetting
to post them, and you know you don’t have to worry about content for a while.
way to share content on your blog – especially older content. ‘Check out this
post I wrote on X’, you can say. Or even if it’s as simple as, ‘Are you
following my blog? This week’s post will be about X. Follow me here.’
timelines. If you only Tweet when you can, and that turns out to be about three
times a month, you’re not really going to build your audience. But if you’re
sharing, say, three to five Tweets a day – maybe a Facebook post twice a week,
one blog post per week, and an Instagram every couple of days – it’s going to
keep people paying attention to you.
platforms for social media advice. There are tons of infographics on what the
best times are to post on various platforms, and how many times per day you
should post. (A quick search on Pinterest of ‘social media’ will probably yield
half a dozen of these infographics, at least!)
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favourite I didn’t talk about? Share in the comments below!