year, I pictured my target audience as writers who just don’t know how to
approach using social media as a tool to promote themselves.
several social networks that you can use to promote yourself and your books,
and how to use each one, but in this post I want to talk about making the most
of social media in a broader sense.
and tricks’ one. You might not be able to apply each point to every social
network, but they’ll certainly be applicable to most.
1. Use images.
more interactions and shares than those without. I noticed my blog readership
increase once I added images to posts, and I know that when I’m reading
something online, I’m more likely to save it to my Pinterest to look at again
if it’s got an image.
recommending Canva. There are tons of free stock photos you can download, or
you can use your own photos, but Canva is great for sizing and adding text.
going to include your profile photo in this. Your account is more likely to be
discarded by a potential follower (and reader!) as spam or fake if you don’t
have a profile photo.
2. Link everything.
a link to where to buy it. Asking people to follow your blog? Give them a link
to it. Telling people about an interview you did on someone else’s blog? Give
them a link to it.
hyperlink it. (This is where some of the text in the post itself is the link.
For example: Check out this post I wrote on how to promote your books on
Twitter. There’s a hyperlink on ‘this post’.) If you’re not sure how to do this
on your blogging platform, answers are an easy Google search away.
your links. Again, if you just Google ‘link shrinker/link shortener/similar
wording’ you’ll be offered a choice. Pick one you like, copy and paste the link
you want to shrink, and they’ll shrink it for you.
3. Make friends and network.
difficult; I’m going to have more posts later this summer on how to network on
various social media channels. But here’s a brief note on it.
those in your genre) and book bloggers. Make a few people you know in
publishing, or some book news feeds, things like that. Share their content and
respond to things they post. You don’t have to like every Tweet they post, or
anything, but take some time to look through for things you want to share and
join, of other writers. It might take you a while of blindly clicking on
Facebook search results before you find one you like the look of, but you’ve
got nothing to lose by requesting to join and connecting with other people in
network. Writers are always keen to support each other, in my experience – especially
in the YA field. Someone gets a book deal, and the replies/comments are filled
with congratulations messages and people sharing it.
promote yourself – but that doesn’t mean you have to be selfish in what you
post. Speaking of which…
4. There’s a thing called the 30:70 rule.
should share 30% of your own content and 70% of other people’s content.
this rule religiously, but take it into account. If you’re only ever posting ‘Go
buy my book! Go read my book!’ then your followers are going to start to get
sick of it. But if you’re posting that kind of thing once a week, and the rest
of the week you’re sharing other bookish/writing-related content, people are
going to stay interested in what you share.
aware, or Instagram, but it’s definitely something to bear in mind on Twitter.
5. Post regularly.
no good just sharing something once in a blue moon. When you’re starting out,
you want to provide people with content to prove you’re worth following and
worth wanting to know. I’m not saying you need to sit at your computer
compulsively retweeting every new Tweet on your feed, commenting on every new
post in a Facebook group, repinning everything remotely related to writing on
your Pinterest – but stay active.
on how many times to post each day on each different social network, and there’s
no hard and fast rule to stick to. But a starting point might be five Tweets
every day and one blog post a week. It’s totally up to you what you decide to
do, but staying active will help build your audience.
some great content, but only posted once a month, and hasn’t been active in a
year, are you likely to follow them? The chances are no, you’re not. If it’s
content you’re interested in, you’ll find someone who’s sharing it regularly –
important to make use of scheduling and automation tools. I love If This Then
That (which is, as all my favourite tools are, free) so every time I upload a
new blog post, it’s shared on all my social media. That’s what, four updates
across all my profiles for one click of ‘upload’. So worth it.
Tweetdeck (again, free!) are really handy, especially if there’s some news you
want to share. New chapter uploaded? Schedule a Tweet for the next day – ‘Did
you see yesterday’s new chapter?’, one for the next day – ‘Check out this week’s
latest upload!’, and one for the day before you’re due to upload your next
chapter – ‘New chapter tomorrow! Catch up on the story so far.’
And there you have it. Five ways to make
the most of your social media presence.
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depth in separate posts – things like scheduling, creating images, and
networking in particular – but if there’s something I mentioned you’d like to
learn more about, please let me know in the comments, or send me a Tweet @Reekles!