How to promote your books on Facebook

This post is going to take a similar
approach to the previous one (where I talked about how to promote your books on
Twitter
), in that…

This post isn’t going to be about how to
use Facebook. (I mean, if you’d like a post on that, then maybe message me and
let me know?
) But I’m going to assume that you guys know a bit more about how
it works, how to talk to people and make posts, etc. 

This post isn’t going to be about how to
use Facebook. It’s going to be about how to use it to promote your books and
promote yourself as a writer.

First thing to understand is that Facebook
has three main areas: profiles, pages, and groups 

I’ll talk about profiles first. 

This is
YOU. This is where you friend people, post photos of yourself, use messenger
from. You know what your profile is.

I know some writers (mainly Wattpad
writers) who use their profile as a place to interact with readers, but I’m not
such a fan of this. I’d rather keep my profile private, for just me and friends
and family. I just feel there are more efficient and effective tools available with
Facebook. 

Which leads me to Facebook groups.

You can use these with your personal
profile, and there are a bunch of groups for writers, bloggers, etc. I’ve
joined a couple of Wattpad ones. Usually these groups are private and an admin
has to grant you access – don’t be put off by that. You can request access. The
worst they’ll say is no. It’s not like you’ve got anything to lose. 

Groups are a great place to talk about your
writing and connect with other writers. They’re usually less about sharing
links to your book and more talking about the writing itself. Maybe asking for
feedback, or asking for advice, or sharing some thoughts. I know it’s not an
obvious way to promote your book, but you’re promoting yourself as a writer,
which is just as important.

(I mean, think about it as bluntly as this:
you befriend other writers. Maybe they connect with you on other social media.
Maybe they post about you or your books to their followers. Those followers go
read or buy your book. Boom. Book promotion achieved.)

(Not that that’s the whole point of it.
Like I said, that was blunt. They’re much more about networking with other
writers, making friends. 

And now moving onto Facebook pages.

As far as I’m concerned, this is where it’s
at for book promotion.

One thing to note straight off is that they’re
free to set up. You can choose to pay to promote posts or create adds, but you
don’t have to.

If you’ve got a penname, set your page up
under that. So my Facebook page is Reekles. Maybe you just add ‘Author’ or ‘Books’
to your name. It’s totally up to you. (For more advice, check out this post I
wrote about setting up your profile.) 

As for the actual book promotion, you’ve
got a whole host of tools in your arsenal: posts, photo albums, events, and
more.

A lot of techniques you can use to actually
promote your book are similar to those I said work for Twitter, and you can
definitely draw inspiration from those – so make sure you check out this post I
wrote on how to promote your books on Twitter. 

Most notably: remember to post links with
things (you have NO IDEA how important that is); posts with images do better;
and share behind-the-scenes style content. 

But like I said: it’s different with
Facebook.

You can write longer posts.

Take advantage of the fact that you’re not
limited to 140 characters. Yes, your first sentence or two needs to capture
everything important because it’s what will capture the readers’ attention, and
Facebook does that ‘See more’ thing for longer posts. But you can write more,
tell people more.

For instance, if you share a link to your
story, you could add a little excerpt, or the story blurb. You don’t have to
just give a snippet, like in a Tweet.

Going back to my point on sharing images,
make sure you make use of the albums.
 

Just like on your Facebook profile, you can
make a photo album through your Facebook page. Maybe you make one that’s a
collection of books you’re reading, one for your book out in bookstores, one of
fan art… The opportunities are endless.

Speaking of, one great idea that I’ve found
worked well when I posted on Wattpad is to ask readers to make a cover for your
book. I had several submissions and uploaded them to a Facebook album on my
page, and then asked followers to vote for their favourite. It was a great way to
interact with my readers as well as promote my book.

Don’t forget that you can create events on
your Facebook page too.

Got a signing coming up? Maybe you’re
running a Twitter chat or a live Q&A. Maybe you want to make an event for
your book release date. Another way of engaging with your readers.

Speaking of engaging with readers: private
messages.

Maybe it’s just a weird personal thing, but
I feel more comfortable using private messages through my Facebook page than I
do using direct messages on Twitter. (Maybe that’s because I have to follow
people back on Twitter to DM them?)

Anyway. Don’t underestimate the power of
the private message from your Facebook page. It’s reasonably easy for people to
contact you that way with questions about your books, or just to say they like
your writing. (I actually got contacted initially this way for my Quick Reads
novella.) If you do get a message, try to reply. Even if it’s just ‘Thanks!’

You can also set up an automated reply to
people (something like, ‘Thanks for your message, I’ll get back to you as soon
as I can’), if that’s something you want to do. 

Plus: pinned posts.

Much like you can pin a Tweet to your
Twitter profile, you can pin a post to the top of your Facebook page. (You can
do this in groups as well, by the way.) Make it a good one.

This is a great function that basically
sticks a particular post to the top of your profile. It’s the first of your posts
people will see when they visit your profile. Whether that’s an announcement of
your publishing deal, or a link to your latest chapter upload, or your book on
Kindle. Just make it something people can respond to. 

Like I said – in terms of things you can do
(competitions, linking to your book) to promote your book, I covered a lot of
that in this post right here. I focused more in this post on what you can do
differently on Facebook to promote yourself and your books.

Next time: how to promote your books on
Instagram!


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