How to promote your books on Twitter

This post isn’t going to be about how to
use Twitter. (I mean, if you’d like a post on that, then maybe message me and
let me know?
) But I’m going to assume that you guys know a bit more about how it
works, how to Tweet people, etc.

This post isn’t going to be about how to
use Twitter. It’s going to be about how to use it to promote your books and
promote yourself as a writer.

The most important thing I always see
people not doing?

SHARE. LINKS.

If you’re Tweeting about how your book is
currently only £1.99 on iBooks, or that you read a great review someone wrote
about it, or that you just uploaded a new chapter where you’re posting it
online, that’s great. But you have to post a link alongside it. People will
click through and maybe then they’ll buy or read what you want them to. But if
they have to search for it themselves, you won’t get as many people following
up on it.

(It might sound obvious, but when I was
first published and went to events with people in the industry, they all
commented on how great it was that I added links to things, because so few
writers did that. So forgive me if this sounds like common sense to you – and if
it does, I guess you’ve already got a head start!)

On that note: what can you share links to?

If your book is online, share a link to the
first chapter, to the latest upload, to your profile. If your book is
published, share links to directly where people can buy it online. If it’s on
offer – again, share a link. You can also link to other social media profiles
you have that you want people to follow you on.

Hashtags are important, but use them
sparingly on Twitter. 

#People don’t like to #read #tweets that are #completely
#written #likethis. 

But something like ‘Ugh remind me why I like this whole
writing thing? #amediting’ can work wonders.

On that note: a couple of great hashtags to
use on Twitter are #amwriting, #amediting, #authorlife, #wip and
#onelinewednesday.

Twitter chats are a great way to get
involved with the bookish community and spread the word about your book. (One
really great one is #ukyachat, which is run by blogger Lucy Powrie, and another
is the #wattpad4 chat run by a group of awesome writers who are active on
Wattpad. 

Giveaways and contests always do well. 

‘Follow
and RT to win a copy of my book’ is a GREAT way to build your audience. I’ve
run a couple and always noted a huge spike in my followers – up to a couple of
hundred. You don’t always keep all of those new followers, but you should keep
most of them. People follow more than they unfollow.

People also love the whole ‘behind the
scenes’ thing. 

Talk about your writing. Maybe you want to share a funny story
about how you came up with that character’s name. Maybe you have a writing playlist
you want to share. You can share samples of your writing and excerpts from your
writing or work in progress.

If you’re trying to promote your book, you
don’t want to be just ‘hey buy my book’. I mean, you do, but you don’t want to
be that blunt about it. There’s nothing wrong with saying, ‘Have you read TITLE
OF MY BOOK yet? Grab a copy here! [LINK]’ but sometimes it’s nice to mix it up
a bit.

So use teasers. 

Something like, ‘How would
you deal with finding out you’re a witch? Find out how CHARACTER NAME handles
it in TITLE OF MY BOOK!’ will hook potential readers.

Another fun thing to do is Twitter chats,
and Q&As. 

You don’t have to make it a regular thing. It can be a one off.
But give people notice, and tell them it’s going on, don’t just spring it on
them one day. You could try something quirky, like a Twitter chat with your characters,
or just a straightforward Q&A about your writing.

That leads me on to talking to people.
Interact. It’s crazy important that you interact.
 

Yes, you need to talk about your books, and
promote yourself as a writer, but if you only ever Tweet links to where people
can buy your book, they won’t be so interested. Ask questions (what are people reading?
You’ve just started watching a new show on Netflix – is anyone else totally
hooked right now?). Respond to people – whether that’s people who Tweeted you
specifically, or whether you want to reply to someone about something they
said. Maybe they had a bitch of a train journey and you just want to send them
a GIF reaction. As long as you’re talking to people, it matters. It helps.

This is also where I talk about direct
messages on Twitter. 

Honestly, I mostly keep this for sharing Tweets with my
family/friends, but feel free to make more use of them to interact with readers
if you want!

You can also set up automated DMs that will
thank someone for following you. Again, not something I do, and use with
caution, but you can do this if you want to.

I think that more or less covers the main
ideas of how to promote your book on Twitter. I’m going to end with just a
couple of really important points to remember…

Tweets with images get more responses than
those without. 

Share images of your word count, your book cover, your book on
Amazon. (I’ll talk more in later posts about creating images, and I’m talking
separately about Instagram, but you get the idea.)

And don’t forget about pinned Tweets. 

This
is a great function that basically sticks a particular Tweet to the top of your
profile. It’s the first of your Tweets people will see when they visit your
profile. Make it a good one. Whether that’s an announcement of your publishing
deal, or a link to your latest chapter upload, or your book on Kindle. Just
make it something people can respond to. 

Okay. And I think that does cover
everything! 

I know it’s a lot of points to take in and think about, and I know
I didn’t go massively in-depth on any one particular thing. I have got some
post planned more around things like image creation, running Twitter
competitions, and so on, but if there’s something you’d like to know more
about, let me know!

Next time: How to promote your books on
Facebook!


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